Table 4 One-way ANOVA significance values for customer characteristics and purchasing behavior

Name of market Sum of squares df Mean square F-value Sig.
Education by money spent
Daegu wholesale market Between groups .389 3 .130 .483 .697
Within groups 6.978 26 .268
Total 7.367 29
Sentrong Pamilihan Between groups 4.571 5 .914 1.870 .137
Within groups 11.729 24 .489
Total 16.300 29
Gender by frequency of visits
Daegu wholesale market Between groups .117 2 .058 .300 .743
Within groups 5.250 27 .194
Total 5.367 29
Sentrong Pamilihan Between groups .032 1 .032 .217 .645
Within groups 4.135 28 .148
Total 4.167 29
Time spent by money spent
Daegu wholesale market Between groups 6.667 3 2.222 2.339 .097
Within groups 24.700 26 .950
Total 31.367 29
Sentrong Pamilihan Between groups 2.967 5 .593 4.450 .005
Within groups 3.200 24 .133
Total 6.167 29
Time spent by distance from market
Daegu wholesale market Between groups 3.335 3 1.112 1.031 .395
Within groups 28.032 26 1.078
Total 31.367 29
Sentrong Pamilihan Between groups 1.498 2 .749 4.331 .023
Within groups 4.669 27 .173
Total 6.167 29
Note: with 0.05 significance level.
ANOVA, analysis of variance.