| Daegu agricultural and fishery products wholesale market South Korea | Sentrong Pamilihan ng Produktong Agrikultura sa Quezon Foundation Inc. (SPPAQFI) Philippines | |||
|---|---|---|---|---|
| Person responsible for making decisions about purchasing products | Frequency | Percent (%) | Frequency | Percent (%) |
| Yes | 30 | 100 | 30 | 100 |
| No | 0 | 0 | 0 | 0 |
| Gender | ||||
| Male | 23 | 77 | 5 | 17 |
| Female | 7 | 23 | 25 | 83 |
| Age | ||||
| 25–44 | 14 | 47 | 13 | 43 |
| 45–64 | 16 | 53 | 17 | 57 |
| Highest educational background | ||||
| Bachelor’s degree | 17 | 57 | 14 | 47 |
| High school graduate | 13 | 43 | 11 | 37 |
| Elementary graduate | 0 | 0 | 5 | 17 |
| Heard about the market | ||||
| Word of mouth (friends, relatives, vendors etc.) | 30 | 100 | 24 | 80 |
| Social media | 0 | 0 | 6 | 20 |
| Types of customers | ||||
| Institutional buyers (hotel, caterer restaurant etc.) | 3 | 10 | 2 | 7 |
| Retailers | 6 | 20 | 8 | 27 |
| Wiolesale produce distributor | 21 | 70 | 20 | 67 |